An upcoming restaurant in Bay View, Blackwood Brothers Restaurant & Social Club wants to be different from every other hipster place in BV. The owner wanted something vintage without being “Bumstead-y”, something like an old hardware store, “saloon-y” without being “Wild West”. We had a long chat like this until we pin-pointed the style. It’s pretty damn great to be able to successfully turn made-up, vague words into your client’s vision! Exactly how she saw it in her head!
The first step was putting all those vague words into a vision, a style for the restaurant. This style guide was created to keep this brand on-point.
My client had a very specific idea in mind for the design of her menus. Legal-sized paper, printed on a plastic polymer, with a simple, black-and-white, “easy-to-update” hand-attached Specials Menu. In total, a Cocktail Menu, Dinner Menu and Brunch Menu (shown below) were created with a consistent and cohesive design.
SOCIAL MEDIA POSTS
While this isn’t a tweeting crowd, Instagram and Facebook are definitely part of this target audience’s daily routine. The Blackwood Bros. persona is a little-rough-around-the-edges, cusses, and doesn’t get involved in all the Bay View Townhall drama. We post beautiful pictures of beautiful food and encourage community support and inclusion.